Goal

To create a luxurious and fun atmosphere for Douglas Elliman agents to recharge and reset.

Execution

For a second year, Crew joined the Douglas Elliman events team and led all the planning and execution for their two and half day retreat. We worked with their in-house marketing team to develop marketing materials, infuse thoughtful gifting throughout the event, create a seamless online and in-person registration experience, and bring to life an agenda that included; a fireside chat with celebrities Ashley Graham & Casey Neistat, a highly interactive team-building event, a plethora of individualized activities, a dinner under the stars, and a giveback event for children battling cancer.

Results

+ Douglas Elliman reached their top goal of doubling attendance for the event  

+ Survey results showed agents were ready to pre-register for the following year, regardless of location

+  Agents said they felt “no detail was left unthought of” and “couldn’t wait to be back next year”