Goal

To create a first-ever experiential Upfront experience for clients, press and board members for Univision.

Execution

While employed by Univision, we developed a two-day event that included abbreviated presentations with A-list entertainment such as DJ Khaled and Daddy Yankee while providing attendees ample time to explore four floors of and 11 different interactive experiences that tied back to Univision’s content offerings. 

Results

• +10% attendance expectancy - sold out on both days

• 2018 Univision Upfront resulted in 152+ press articles - a +67% YOY coverage

• AdSales team delivered on sales goals before year-end