Goal

To create an immersive brand experience for Latin American clients at the 2020 Pro Bowl in Orlando, FL.

Execution

In two months, we planned and executed a three-day program, entirely in Spanish, that included a brand-forward hospitality lounge, a day trip to Universal Studios, an evening of golfing and conversation with retired NFL player, Mark Sanchez, and a personalized experience at the 2020 Pro Bowl.

Results

• Oversold program - exceeded client attendance by 15%

• Produced NFL-approved customized branded materials in less than 3 weeks - a process that usually requires a 2-month lead time

• Visa strengthened relationships with clients